Generative AI Course: Transformative Techniques for Text Generation

Transform Your Marketing Strategy with AI-generated Text Content for Marketing Channels and Business Growth.

Welcome to an empowering journey into the world of AI-powered content creation.

This comprehensive course is designed for marketers, entrepreneurs, and business owners eager to supercharge their content strategies with state-of-the-art AI tools such as ChatGPT, text-to-video, and text-to-audio applications.

Session ONE – Introduction to Generative AI and Tools

1.1 Important market updates and the latest industry news;

This part provides the latest news and developments in the generative AI space so students are up to date on key events impacting the industry. We cover major announcements from OpenAI, funding rounds, new product releases, acquisitions, regulatory changes, and expert perspectives. These updates help students understand the landscape.

1.2 Introduction to Generative AI, ChatGPT and Open AI

We give an introductory overview explaining what generative AI is, how it works at a high level, key benefits and capabilities. We provide background on leading generative AI research lab OpenAI and their development of models like GPT and ChatGPT. This foundational knowledge equips students with a context for applying these technologies.

1.3 A look at the landscape of Generative AI tools

Students get an overview of the diverse mix of generative AI text tools emerging beyond ChatGPT as we explore key players in space. Reviewing the landscape helps students understand the breadth of possibilities with different generative AI models.

Session TWO – Frameworks for Success

2.1 Prompting Frameworks for Generative Text to gain high-quality and relevant output

We provide prompting frameworks like Opportunity-Action-Benefit and Problem-Agitate-Solve to help students structure effective prompts that yield high-quality, relevant text from AI systems. Learning how to frame the prompt using these tested templates results in outputs that are more tailored, useful, and aligned with business goals.

2.2 Content Marketing and AI – future of roles, resources, and teams

We discuss how AI is transforming content marketing roles, resources and teams. Students gain insight into how roles like content writers and strategists will evolve to require skills in prompt engineering and human-AI collaboration. We explore how AI can augment human creativity and resources. Tips are provided on building AI-human creator teams.

2.3 Role of customer journey mapping and audience-first approaches

When prompting AI for business applications, taking an audience-first approach is key. We teach the importance of understanding the customer journey to create prompts focused on addressing user needs and pain points. Mapping the customer journey helps students gain insights to include in prompts so the AI output achieves business objectives.

Session THREE – Prompting in Action

3.1  Detailed prompting in action – examples and templates provided

We provide hands-on exercises and real-world examples of crafting effective prompts to get useful outputs from generative AI systems like GPT. Students will learn prompt engineering techniques like using clear instructions, being specific, and providing examples and context. We offer templates for prompts tailored for different business use cases that students can adapt.

3.2  Generative AI tools in action

We will open up some the AI text tools live on the sessions so you can see them in action!

3.3  Prompting for Business Growth

A key focus of the course is helping students learn to prompt AI systems to generate marketing copy, ad creatives, product descriptions, customer support responses, and other materials that drive business growth. We teach optimal prompting approaches for productivity gains, cost savings, improved customer engagement and faster content creation.