Generative AI Course for Image Creation

Ignite your Business & Marketing Success with AI Artistry
Welcome to your transformative journey into the world of AI image generation with Midjourney.

If you’re a marketer, entrepreneur, or business owner looking to harness the power of AI to generate compelling images, you’ve come to the right place. This course is designed specifically to teach you how to manipulate this innovative tool and elevate your creative game.

Session ONE – Introduction to Generative AI for Images

• Overview of the current landscape of leading generative AI tools for image creation like DALL-E, Midjourney, Stable Diffusion, and more

• Explanation of how these AI systems can generate original images from text prompts

• Discussion of the benefits for marketers, business owners, freelancers and consultants – faster ideation, unique designs, limitless iterations, time and cost savings

• Review of the types of images that can be generated – logos, social media posts, marketing materials, product shots, illustrations, concept art

• Introduction to key design principles and concepts like color theory, composition, and abstraction that assist in prompt engineering

Session TWO – Midjourney in Practice

• Hands-on walkthrough of Midjourney’s creation engine features.

• Live demonstrations of prompting Midjourney for different use cases and experimenting with prompt phrasing.

• Tips on structuring effective prompts with techniques like providing examples, using descriptive language, and specifying styles.

Session THREE – Marketing Application

• How to apply colour theory for brand consistency, emotions evoked, and target demographics when prompting AI image generation

• Considering your target audience and their visual communication preferences when creating images

• Case studies and examples of using generative AI images in marketing materials, social media, ads, etc to optimise engagement and conversion

• Measuring the impact of AI-generated visual assets on marketing performance using A/B testing